A new initiative aimed at supporting both feline companions and their owners, Ten Lives is proud to announce the launch of the “Meow Meals” Feline Food Assistance Program.

Recognising the challenges faced by individuals and families who struggle to afford basic necessities for their beloved cats, this program aims to provide essential food assistance, enabling cat owners to retain ownership and ensure the well-being of their furry friends.

CEO Noel Hunt expressed the organisation’s deep commitment to the welfare of cats and their human companions, stating, “At Ten Lives, we understand the profound bond between cats and their owners. No one should have to face the heartbreaking decision of surrendering their cherished companion due to financial hardships. With the ‘Meow Meals’ program, we aim to alleviate the burden on struggling pet owners and keep cats in loving homes where they belong.”

Ten Lives will offer “Meow Meals” cat food packages to individuals and families experiencing financial constraints.

By providing this vital support, Ten Lives hopes to prevent the heartbreaking scenario of owners having to surrender their cats to shelters due to financial inability to provide food—a situation that not only impacts the owners but also adds strain to already overcrowded shelters.

The program will operate with a focus on accessibility and inclusivity, ensuring that those in need can easily access assistance for their feline companions. Ten Lives aims to sustainably maintain and over time expand the Meow Meals program and reach as many households in need as possible.

“We have seen an increase in cats being surrendered due to financial reasons,” Mr Hunt said. “By offering this essential support through Meow Meals, we are not only safeguarding the well-being of cats but also supporting the mental and emotional health of their owners, who often consider their pets as integral members of their families.”

This program has only been made possible with the amazing support from the community, through the generous donations of cat food we regularly receive.

Because of this we are able to make a meaningful difference in the lives of cats and their devoted owners, ensuring that no pet is left behind due to financial hardships.

To find out more about how you can donate to or access Ten Lives’ Meow Meals program, contact us on 03 6278 2111